It contains a variety of secondary resources — mainly videos — that explain the concepts of Big Data and the issues related to loyalty cards. Posted September 18, Click on the infographics below to view the full-sized versions: As students should know, Big Data consists of far, far more than transaction data collected at supermarket checkouts. We have placed cookies on your device to help make this website better. Sign in Already have an account? This site uses Akismet to reduce spam.
This page contains some of the resources I have found helpful when teaching this case study to my students. This will then be built on in following lessons by examining how big data analytics can be used. This presentation is a little bit dry, but still quite accessible for ITGS students. How Companies Learn Your Secrets is a very long but very revealing article about retailers’ tracking of customers. This video includes a lot good, brief examples of the use of Big Data not always linked to retail , including the famous example of Target knowing a girl was pregnant before her father did. This article discusses ways to track in-store customers even if they do not sign up for loyalty card or reward card schemes.
ITGS Case Study 2015 – Asociación de Supermercados Independientes – An investigation into Big Data
Although not directly linked to supermarkets, much of this information can be adapted and applied to the ITGS case study. Walmart reportedly adds 1 million records each hour to ig database, which tops 2. This is a very interesting, quite worrying example of the type of insights retailers can glean from customer data. Learn how your comment data is processed.
Studying for the ITGS Case Study 2015
Data, data everywhere discusses Big Data in a variety of contexts, including retailers. Sign In Sign Up.
The aim of this lesson is to understand a little bit itgd about Big Data in general, with students research the relevant technologies and processes in a variety of industries. This book explains how the project was devised and successfully implemented. From data sources and data volume to data personalisation, these infographics should be a brief refresher activity for students who have properly studied the case study. You need to be a member in order to leave a comment.
7 Examples of Big Data – ITGS Case Study – ITGS News
Next Spam and Phishing Examples: This site contains resources for ITGS teachers and students, including a sample chapter, exercises, lesson ideas, and further reading. Another infographic which explains the size of Big Data, plus the types of structured and unstructured data that are collected and the challenges many companies face when dealing with this volume of information.
Tesco’s Club Card is perhaps one of the best known loyalty schemes in the UK. The articles below give an overview of how Just-in-Time delivery is different to Just-in-Case delivery, and how it can benefit businesses.
The case study for May and November is Smart Homes. You might also enjoy reading: We have placed cookies on your device to help make this website better.
Follow ITGS on social media: Leave a Reply Cancel reply Your email address will not be published. Although a UK-based law the ASI case study is casr in Mexicostudying the key elements of the DPA is useful to help students understand how personal data should be collected, stored, and used.
This video includes a lot good, brief examples of the use of Big Data not always linked to retailincluding the famous example of Target knowing a girl was pregnant before her father did. It contains a variety of secondary resources — mainly videos — that explain the concepts of Big Data and the issues related to loyalty cards. Hidden connections — Data analysis in brain and supermarket A brief video focused specifically on supermarkets which explains some of the ways Big Data can be used — for example, to determine which products to place near each other on the shelves.
Although the case study tends to discuss “bricks and mortar” supermarkets, it is reasonable to believe that online components could be included, and that some supermarkets in ASI may have or want to develop online shopping sites. You might also enjoy reading: Introduction Strand 1 20115. It also covers the key idea of structured data and unstructured data.
5 Big Data infographics for the ITGS Case Study
Using big data for smarter online supermarket shopping discusses a different side of Big Data that is sometimes forgotten – the use of analytics to optimize business efficiency. The following sites have very useful resources that can aid students in this initial secondary research:. It contains a lot of excellent information about the types of data that can be collected as part of a Big Data system, and the ways that data can be used.
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This article discusses ways to track in-store customers even if they do not sign up for loyalty card or reward card schemes. This link was very kindly shared by a fellow ITGS teacher.
A brief video focused specifically on supermarkets which explains some of the ways Big Data can be used — for example, to determine which products to place near each other on the shelves.
The early part of the case study document explains how currently the supermarkets use ‘Various casse of EPOS Electronic Point of Sale and stock control systems’ line This case study is for May and November only.